The Next Cloud Generation is here (Cloud 3.0)

The Next Cloud Generation is here (Cloud 3.0)

cloud 3.0

Say hello to Cloud 3.0.

Written by Andres Garcia, Consulting Services Director at EPAM PolSource

Companies, at last you and I are seeing the current pandemic moving into the rearview mirror. Vaccination is increasing, businesses are re-opening and people are on the street. One thing is for certain, we have a new way to see the world that definitely changed how business and work gets conducted and executed. In-person working to virtual remote working suddenly shifted, at the turn of  a light switch. ‘Home working spaces’ were adapted (kitchens, dining tables, bedrooms) through video-conferences such as Zoom, Microsoft Teams, Webex, in order to collaborate with your colleagues, customers, friends and family. Thus was suddenly the ‘New- Normal’ for many.

Companies had to adapt quickly and rethink their operating models so they could meet the changing needs of their customers and staff, calling this the next evolution of Digital, Cloud 3.0

To understand where Cloud 3.0 is taking us, it’s important to understand where we have been. Let’s take a look at the Cloud evolution.


Cloud 1.0.  

Prior to Cloud 1.0, business process applications required large upfront investments in infrastructure and large-scale IT operations. Cloud 1.0 disrupted this with SaaS (Software as a Service), which offered à la carte standard business process applications with no upfront investment.  A good example of Cloud 1.0, Amazon, Google or anything related to WWW (World Wide Web).

social and mobile

Cloud 2.0.

Prior to Cloud 2.0, developers had to manage everything from hardware to databases and web servers. After using IaaS for big data, organizations started to realize the benefits of using servers in the public cloud for other applications too. This drove the demand for PaaS offerings including managed databases, application servers and web servers, as well as integrated software development, deployment and application management environments. Yet, developers still had to configure and control most of the components of the application.  Early adopters of Cloud 2.0 for example are Facebook and Apple.

work from anywhere

Cloud 3.0.

As Marc Benioff said “The Future is all-digital and to work from anywhere”¹, but the future is here, right now.  In Cloud 3.0, libraries of code are a thing of the past. Instead, developers resort to web services which are libraries of code along with the necessary infrastructure to compute and store data. To support these web services, cloud providers deploy workload management systems that are application aware and use Machine Learning (ML) to scale infrastructure on demand and route compute and storage requests to specialized hardware.

Cloud 3.0 will accelerate the Digital transformation

This next evolution of the Cloud is one that is going to accelerate the need, even more, for rapid digital transformation. With increased reliance on the capabilities of your organization’s data infrastructure, we are going to see platforms such as Salesforce Customer 360, Slack, Einstein Analytics, Tableau CRM, MuleSoft and Appexchange Products, Components and Solutions. These applications come to the forefront to deliver seamless experiences for your customers, maximizing integration and reducing efforts. The ability to build applications faster and at a lower cost, allows organizations to focus their resources on domain subject matter experts (where around 80% or more of the application development efforts will go towards the use case rather than infrastructure and software development).

In the Cloud 3.0 journey, the first step is to re-engineer the enterprise architecture process from a Functional and Technical Perspective. In Cloud 3.0, the enterprise architecture becomes a map of web services and microservices with their functional constraints and interdependencies. The build/buy decisions are based on factors such as: intellectual property or trade secrets, cost, time to market, ability to execute what services are core to the business, and which are part of offerings or used for internal business processes.

A key part of the Cloud 3.0 success is to encourage early adopters to consume web services from established commercial providers. This is the beginning of the transformation in application development culture. Developers will use more and more ready-made web services, and application development will be faster and faster. This will allow more time and resources for the actual use cases.

Success will breed success, and more groups will adopt Cloud 3.0. Then more vendors will offer web services. When Cloud 3.0 reaches maturity, a large percentage of cloud offerings will be developed and consumed as web services.

How is Salesforce adopting Cloud 3.0?


In February 2021, during the Salesforce FutureWorks World Tour in Singapore, Marc Benioff unveiled the next evolution of Salesforce, focused on delivering an end-to-end operating system that will support Cloud 3.0, working from anywhere or doing business from anywhere. Organizations need to do business from anywhere (maybe through online meets), to do commerce from anywhere and be agile enough to continue the rapid pace of digital transformation.

Salesforce named it Hyperforce, evolving their Customer 360 platform.  Hyperforce allows Salesforce to be deployed on major public cloud platforms such as Google, AWS or Azure. This ultimately means access to more computing power that can drive better scalability and flexibility for Customers, improving Data Compliance and system availability.

With the Customer 360 platform now re-designed to work with Hyperforce, Salesforce users will be in the best position to respond rapidly to this all-digital, work from anywhere world; where  employee expectations, partner expectations, and Customer expectations will all change more rapidly than ever before.

EPAM PolSource is helping our customers during this next evolution of Cloud Computing by transforming how consumers, partners, employees, and customers interact and operate. We utilize proven methodologies with clear and agile implementation phases, maximizing resources, timing, cost, and addressing efficiencies and improved user/customer experiences. This approach is supported by a multi-cloud Salesforce team and partners from a Strategic diagnostic to a successful solution adoption.

Are you experiencing a disrupted Customer view  in your business due to processes alignment and/or data limitations? Cloud 3.0 can help to resolve these issues and more. Let’s chat.